ABOUT
Miti se dévoile...
Pas de machines-outils ici. Mais une mécanique marketing bien huilée.
Oui, on sait faire des blagues, mais surtout, on sait bosser avec des industriels. Dans la bonne humeur, mais avec rigueur. Pas de bla-bla, pas de marketing hors-sol : du concret, du sur-mesure, des actions qui servent vraiment votre business. (Crédit photo : Jérôme Poulalier)
CHIFFRES CLES
Des chiffres qui en disent long
Autant d’aventures industrielles partagées.
Parce qu’on ne vend pas du vent, on tient nos promesses.
Et on aimerait vraiment augmenter les scores 😉
C’est la moyenne quotidienne… (d’ailleurs vous noterez la ref)
ABOUT
The team
Derrière Miti, une équipe d’experts passionnés par l’industrie, le marketing et les défis à relever. Des stratèges, des créatifs, des rédacteurs, des communicants… mais surtout des partenaires qui aiment comprendre vos métiers, challenger vos idées et construire à vos côtés. Sérieux sans se prendre au sérieux, rigoureux mais jamais rigides, toujours engagés, toujours bienveillants.

Elsa Labbé
Chargée de projet communication
Elsa accompagne les industriels dans la mise en récit de leur savoir-faire, en traduisant des sujets complexes en formats clairs, percutants et engageants. Exigeante, créative et toujours tournée vers l’impact, elle jongle avec les mots et les outils avec efficacité — et le sourire en prime.

Thibaut Bataille
Directeur Conseil
Thibaut aide les industriels à prendre du recul et à structurer leurs actions marketing. Fin stratège du contenu, il relie vision, messages et formats pour transformer l’expertise en leviers de croissance. Posé, clair et exigeant, il avance toujours avec méthode — et un solide sens du conseil.

Pierre De Foucaud
Chargé de projet vidéo
Pierre capte l’âme industrielle en images. Derrière la caméra, il révèle les gestes, les machines et les visages avec justesse et humanité. Passionné de narration visuelle, il conçoit des vidéos qui racontent, engagent et valorisent — toujours au service de la stratégie de ses clients.

Annabelle Chamiot
Attachée de presse
Annabelle ouvre les portes des médias aux industriels. Grâce à sa plume affûtée et son sens du timing, elle transforme les expertises techniques en sujets qui captent l’attention des journalistes. Persévérante, stratégique et connectée, elle fait rayonner les entreprises là où leur voix compte.

Théo Luppi
Trafic Manager
Théo pilote la visibilité avec finesse et précision. SEO, SEA, campagnes LinkedIn ou nurturing automatisé : il actionne les bons leviers pour générer du trafic qualifié et servir la stratégie globale. Méthodique, curieux et orienté résultats, il a toujours un œil sur les courbes… et un plan d’optimisation en tête.

Thibaut Baron
Co-fondateur et CEO de Purpl
Thibaut pilote Purpl avec une vision claire et une énergie tranquille. Stratège global, il fait dialoguer produit, marketing, finance et humain pour faire grandir l’entreprise avec cohérence et ambition. Structuré, accessible et toujours à l’écoute, il trace la route… tout en embarquant ses équipes.

Jacques Brousse
Responsable étude
Jacques décrypte les marchés avec précision et pédagogie. Analyste rigoureux et curieux de tout, il transforme les données en décisions, les signaux faibles en pistes stratégiques. Toujours posé, toujours pertinent, il sait poser les bonnes questions, challenger les évidences… et rendre les études accessibles, même aux plus réfractaires.

Ludovic Ardoin
Directeur Artistique
Ludovic façonne des identités visuelles qui ont du sens et du caractère. Directeur artistique exigeant mais toujours à l’écoute, il marie esthétisme et stratégie pour créer des univers forts, cohérents et durables. Il pense design comme un levier business — jamais comme un simple habillage — et insuffle sa patte graphique avec finesse, exigence… et un vrai goût du détail.
ABOUT
Nos compétences
Marketing strategy
Nous vous aidons à poser les bonnes bases : études de marché, benchmarks, plateforme de marque, segmentation, choix des canaux. Objectif : clarifier votre positionnement et construire un plan marketing aligné avec vos enjeux business, vos équipes et vos ambitions.
Web & digital
Nous créons ou modernisons des sites web pensés comme des outils commerciaux : clairs, impactants, optimisés SEO et adaptés aux parcours d’achat B2B. Nous vous accompagnons aussi sur la stratégie digitale globale : contenu, visibilité, performance.
Content marketing
Livres blancs, cas clients, articles experts, vidéos… nous produisons des contenus utiles, à forte valeur ajoutée, qui nourrissent la réflexion de vos prospects et affirment votre expertise. Des contenus alignés avec vos cibles et vos cycles de vente.
Relations presse & influence
Nous vous aidons à prendre la parole là où ça compte : médias spécialisés, réseaux professionnels, influenceurs B2B. Objectif : construire votre visibilité, votre crédibilité et amplifier votre voix auprès des bons relais.
Alignement marketing & sales
Nous travaillons à rapprocher vos équipes marketing et commerciales : outils communs, messages alignés, supports efficaces, processus partagés. Un accompagnement pour transformer le marketing en vrai soutien des ventes et booster la performance globale.
LE GROUPE PURPL
A firm at the heart of an ecosystem
Adossé au groupe Purpl, MITI bénéficie d’un écosystème unique d’experts du marketing et de la communication B2B. Une force collective pour aller plus loin, ensemble.
A pool of cutting-edge experts: CRM, Ads, SEO, automation, LinkedIn... All aligned with your strategy, all orchestrated by your Miti architect. No wasted time. No "service providers who don't understand."
Purpl.web is the agency of the Purpl. Purpl dedicated to the creation of websites web B2B performance and experiences digital tailored.
Purpl.rp is the agency of the Purpl Purpl specializing in public and and B2B B2B, for make heard voice voice of technology companies.
REFERENCES
Some of our clients (🫶)

Transformer son image sans renier son ADN industriel est un exercice exigeant. Dans le cadre de la refonte de notre site web, et plus largement de l'évolution de notre communication de marque, nous avons eu le plaisir de travailler avec MiTi, partenaire engagé et particulièrement pertinent dans sa compréhension des enjeux industriels. Merci pour cet accompagnement de grande qualité, et pour avoir contribué à mettre en lumière ce qui fait la singularité et la force de notre entreprise.
Marc-Aurèle Andrieux, Président
Georgin
When we contacted Émilie, we were looking for a trusted partner to promote the ambitions of our construction group, LesBienCâblés, and establish it in a demanding industrial landscape. With Miti, we found much more: a team of experts, each specialized in their field, available, attentive, capable of offering high value-added content, and ready to respond at key moments. Their perfect knowledge of the industrial sector and its codes, their ability to challenge us and to adjust their support to the vagaries of the market make them solid and relevant allies. A fluid, demanding, constructive collaboration – just the way we like it!
Julia Beynet, Director of Communications, Marketing & CSR
The Well-Wired
MITI has been assisting us with the creation of value-added content—articles, white papers, etc.—for several years now. Thanks to their industry expertise, they understand our challenges and targets immediately, and the deliverables meet our expectations. In addition to a responsive and dedicated team, they provide unfailing support on our cutting-edge topics!
Chloe Marteel, Marketing Director
Leaf by Lesaffre
Miti supports us with the communication strategy for the Lyon and Mont-Blanc Regional Accelerators. They understand industry codes and know how to communicate effectively with both industrial leaders and innovation ecosystems. They are agile, responsive, and know how to produce clear and useful content without wasting time. Thanks to their support in press relations, we have achieved coverage in national daily newspapers, specialized industry media, and the regional press. A true partner, efficient and attentive.
Véronique Gricourt, Executive Director
French industrial startups collective
At Fronius, we are first and foremost industrialists, experts in welding and its technical challenges. Communication is not our core business, which is precisely why our collaboration with MITI is so valuable. They fully understand the specificities of our industrial sector and the strategic challenges it faces, both in terms of substance and form. Thanks to their support, we have been able to structure our communication strategy, refine our messaging, and promote our expertise in a clear, consistent, and impactful way. MITI acts as a bridge between our technical world and that of communication, making our expertise accessible without ever distorting it. Their network, their sense of content, and their keen understanding of our objectives make them a trusted, committed, and relevant partner.
Jean-Marc Scolari, Chief Executive Officer
Fronius
PRONOMIC worked with MITI on the content for our LinkedIn page. What particularly impressed us was their ability to understand our specific challenges and offer us tailored, effective, and concrete solutions. Their support was always responsive, professional, and personable, which made our collaboration enjoyable and fruitful. Working with MITI means having a partner who listens, innovates, and adapts to meet the specific needs of our business.
Pierre Ellow, European Business Development Manager
Pronomic
Working with MITI allowed us to really make an impact with the launch of our new range of saws, both internally and with our target market. They came up with a multi-channel online and offline action plan that generated a lot of buzz, particularly on social media and in the press. The added bonus: their ability to act on sometimes very short deadlines and to position themselves almost as a full member of the team!
Michel Hebert, Marketing Manager
SERMAS
When considering the launch of a new offering, we decided to seek the support of marketing and industry professionals. Many companies are tempted to do everything in-house, but to gain a clear view of their market, opportunities, strengths/weaknesses, etc., it is essential to take a step back. This is what MITI enabled us to do with a highly field-oriented marketing study. The analysis and recommendations that resulted from it proved to be extremely valuable!
Jules Piéton, Marketing Manager
Mob'hy
What I appreciated about MITI was their strategic yet pragmatic approach. We adapted our beautiful website to make it more useful and business-oriented.
Suzy McEnnis, Partner
Vertuow
Naldeo, whose motto is "Technical excellence at the service of the climate," supports manufacturers and local authorities on all issues related to climate transition. MITI has helped us raise the profile of the environmentally friendly solutions devised by our engineers, experts, and consultants. As an added bonus, MITI shares our values and our commitment to sustainable industry, as well as agile and entrepreneurial working methods!
Pauline Plisson, Director of Innovation
Naldeo GroupWe have enjoyed an excellent working relationship with Miti, who have handled our press relations in France and closely monitored publications relating to our Henkel industrial adhesives. Their work is fast, accurate, and always proactive. The team offers innovative ideas and is always ready to listen. A truly trusted partner in our communications.
Annick DeSmedt, Market & Customer Activation
Henkel Adhesives
I don't have a background in marketing, and Finetech did the bare minimum in this area. Namely, a well-designed website, trade shows, and sporadic communication on LinkedIn. MiTi listens. Their support is proactive, in the sense that they suggest tools and communication methods. They are also responsive to my comments. So I have learned a lot from working with MiTi, and I continue to learn.
Sylvain Dulphy, Business Developer France
Finetech
We have received a lot of positive feedback about our new website. We are regularly contacted by prospects, potential partners, and job applicants via the contact form on our site. This is a sign that the site is convincing, both in terms of its content and its design. The Miti team was able to offer us a design that met our expectations and assist us in writing the various pages of the site.
Marie-Laure de Crescenzo, Sales Director
PURE
We are a consulting firm specializing in industry. We needed to revamp our website and work with an agency that REALLY understood our projects. We found MITI to be the ideal partner, both in terms of the design of our website and the wording of our offers and the narrative of our history. Working with MITI means finding solutions to better communicate our projects. It also means finding a partner who will do everything possible to bring our ideas to life while staying within our budget. MITI is also a company committed to the industry—a nod to Emilie 😉 It's a pleasure to collaborate with those who share our values!
Virginie Saks, Partner
Companion
Our old website, which focused too much on our products, struggled to connect with our customers. Thanks to MiTi, we have undergone a major transformation, highlighting concrete use cases for our solutions. This redesign was an opportunity to modernize our image while preserving our DNA, and to give our website's technical performance a facelift. We are delighted with the result: a website that finally serves our business!
Pierre Savary, Sales Director
Watteco
Our old website no longer reflected our expertise and positioning. With MITI, we now have a clear, impactful showcase designed to generate leads and support our growth. Their support has been seamless, highly pragmatic, and business-oriented. A professional, responsive, and committed team that transforms a web project into a real growth driver.
Hilaire Coutansais, President
MCPlast
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It starts with a conversation
Not of form to extended, no of blah blah. Write tous, callus: we will happy to talk with your ambitions, your challenges and your plans. What you have an specific specific or just the desire to move move things things, the conversation begins here.



















