GROUPE PURPL

Les acteurs technologiques B2B ont leur partenaire marketing de référence

Le groupe Purpl, c’est l’union d’experts du marketing B2B qui n’aiment ni les silos, ni les demi-mesures. Stratégie, contenu, web, influence, design… on casse les cloisons pour accompagner les boîtes industrielles et tech ambitieuses, avec des idées qui claquent et des résultats qui comptent. (Crédit photo : Jérôme Poulalier)

POURQUOI

Pourquoi travailler avec le Groupe Purpl ?

Expertise pointue ou vraie compréhension métier ? Avec Purpl, pas besoin de choisir.

Vous vous êtes sûrement déjà posé la question : faut-il confier son marketing à quelqu’un qui connaît les outils, ou à quelqu’un qui connaît vraiment mon secteur ? Chez Purpl, on ne vous demande pas de trancher. Vous avez les deux. À chaque projet, un consultant qui comprend vos enjeux business + un expert technique (content, web, influence, design…) pour dérouler efficacement.

C’est notre force : un modèle hybride, souple et hyper opérationnel, pensé pour les directions industrielles et tech qui veulent des résultats concrets, pas juste des recommandations en PDF. Pas de friction entre les métiers, pas de perte d’info : tout le monde travaille ensemble, et ça change tout.

LES CABINETS SECTORIELS

Des cabinets d'experts

Un éditeur de logiciel SaaS et une usine de batteries lithium appartiennent à des écosystèmes différents. Avec leurs propres business models, leurs propres contraintes d’innovation, leurs propres langages. Travailler avec des consultants qui vous comprennent et qui ont une expérience sur des entreprises similaires aux vôtre est la clé.

Le cabinet dédié aux acteurs industriels, nous quoi 😃

Le cabinet dédié aux acteurs du SaaS, ESN et du numérique

LES EXPERTS METIERS

Des agences spécialisées

Le marketing s’est complexifié depuis 10 ans. Fini le « one size fits all » et les consultants qui font à la fois vos ebooks et votre SEO, tout en gérant vos campagnes Ads. Chaque pratique marketing requiert l’appui d’une agence dont c’est le métier.

L’agence web du Groupe Purpl.

Création, refonte de sites web, c’est eux !

L’agence RP du Groupe Purpl.

Pour valoriser vos belles histoires dans les médias, c’est ici !

Branding, Ads, SEM, Automation, LinkedIn…

Tous alignés sur votre stratégie, qu’elle soit construite avec Gtec ou Miti.

LES BENEFICES

Une autre façon de faire du marketing B2B

Duo gagnant

Un consultant qui comprend votre secteur + un expert technique pointu. Résultat : une approche stratégique et opérationnelle, sans compromis.

Zéro blabla

Pas de jargon inutile ni de livrables hors-sol. On va droit au but, avec des recommandations activables et des actions qui servent vos objectifs.

Un ton humain

Sérieux dans le fond, détendus dans la forme. On travaille dur, mais toujours dans la bonne humeur (et avec un peu d’autodérision).

Réel impact

On ne fait pas du marketing pour faire joli. On le pense comme un levier de transformation business, d’image, de recrutement ou de croissance.

Vraie souplesse

Un projet à la carte, une collaboration adaptée à votre rythme, à vos équipes, à vos priorités. Ni usine à gaz, ni modèle rigide.

Intelligence collective

Stratégie, contenu, web, influence, design… toutes les expertises se parlent, se complètent, s’alignent. Et ça change tout.

REFERENCES

Some of our clients (🫶)

  • Transformer son image sans renier son ADN industriel est un exercice exigeant. Dans le cadre de la refonte de notre site web, et plus largement de l'évolution de notre communication de marque, nous avons eu le plaisir de travailler avec MiTi, partenaire engagé et particulièrement pertinent dans sa compréhension des enjeux industriels. Merci pour cet accompagnement de grande qualité, et pour avoir contribué à mettre en lumière ce qui fait la singularité et la force de notre entreprise.
    Marc-Aurèle Andrieux, Président
    Georgin
  • When we contacted Émilie, we were looking for a trusted partner to promote the ambitions of our construction group, LesBienCâblés, and establish it in a demanding industrial landscape. With Miti, we found much more: a team of experts, each specialized in their field, available, attentive, capable of offering high value-added content, and ready to respond at key moments. Their perfect knowledge of the industrial sector and its codes, their ability to challenge us and to adjust their support to the vagaries of the market make them solid and relevant allies. A fluid, demanding, constructive collaboration – just the way we like it!
    Julia Beynet, Director of Communications, Marketing & CSR
    The Well-Wired
  • MITI has been assisting us with the creation of value-added content—articles, white papers, etc.—for several years now. Thanks to their industry expertise, they understand our challenges and targets immediately, and the deliverables meet our expectations. In addition to a responsive and dedicated team, they provide unfailing support on our cutting-edge topics!
    Chloe Marteel, Marketing Director
    Leaf by Lesaffre
  • Miti supports us with the communication strategy for the Lyon and Mont-Blanc Regional Accelerators. They understand industry codes and know how to communicate effectively with both industrial leaders and innovation ecosystems. They are agile, responsive, and know how to produce clear and useful content without wasting time. Thanks to their support in press relations, we have achieved coverage in national daily newspapers, specialized industry media, and the regional press. A true partner, efficient and attentive.
    Véronique Gricourt, Executive Director
    French industrial startups collective
  • At Fronius, we are first and foremost industrialists, experts in welding and its technical challenges. Communication is not our core business, which is precisely why our collaboration with MITI is so valuable. They fully understand the specificities of our industrial sector and the strategic challenges it faces, both in terms of substance and form. Thanks to their support, we have been able to structure our communication strategy, refine our messaging, and promote our expertise in a clear, consistent, and impactful way. MITI acts as a bridge between our technical world and that of communication, making our expertise accessible without ever distorting it. Their network, their sense of content, and their keen understanding of our objectives make them a trusted, committed, and relevant partner.
    Jean-Marc Scolari, Chief Executive Officer
    Fronius
  • PRONOMIC worked with MITI on the content for our LinkedIn page. What particularly impressed us was their ability to understand our specific challenges and offer us tailored, effective, and concrete solutions. Their support was always responsive, professional, and personable, which made our collaboration enjoyable and fruitful. Working with MITI means having a partner who listens, innovates, and adapts to meet the specific needs of our business.
    Pierre Ellow, European Business Development Manager
    Pronomic
  • Working with MITI allowed us to really make an impact with the launch of our new range of saws, both internally and with our target market. They came up with a multi-channel online and offline action plan that generated a lot of buzz, particularly on social media and in the press. The added bonus: their ability to act on sometimes very short deadlines and to position themselves almost as a full member of the team!
    Michel Hebert, Marketing Manager
    SERMAS
  • Mob'Hy logo reference MiTi
    When considering the launch of a new offering, we decided to seek the support of marketing and industry professionals. Many companies are tempted to do everything in-house, but to gain a clear view of their market, opportunities, strengths/weaknesses, etc., it is essential to take a step back. This is what MITI enabled us to do with a highly field-oriented marketing study. The analysis and recommendations that resulted from it proved to be extremely valuable!
    Jules Piéton, Marketing Manager
    Mob'hy
  • What I appreciated about MITI was their strategic yet pragmatic approach. We adapted our beautiful website to make it more useful and business-oriented.
    Suzy McEnnis, Partner
    Vertuow
  • Naldeo, whose motto is "Technical excellence at the service of the climate," supports manufacturers and local authorities on all issues related to climate transition. MITI has helped us raise the profile of the environmentally friendly solutions devised by our engineers, experts, and consultants. As an added bonus, MITI shares our values and our commitment to sustainable industry, as well as agile and entrepreneurial working methods!
    Pauline Plisson, Director of Innovation
    Naldeo Group
  • We have enjoyed an excellent working relationship with Miti, who have handled our press relations in France and closely monitored publications relating to our Henkel industrial adhesives. Their work is fast, accurate, and always proactive. The team offers innovative ideas and is always ready to listen. A truly trusted partner in our communications.
    Annick DeSmedt, Market & Customer Activation
    Henkel Adhesives
  • I don't have a background in marketing, and Finetech did the bare minimum in this area. Namely, a well-designed website, trade shows, and sporadic communication on LinkedIn. MiTi listens. Their support is proactive, in the sense that they suggest tools and communication methods. They are also responsive to my comments. So I have learned a lot from working with MiTi, and I continue to learn.
    Sylvain Dulphy, Business Developer France
    Finetech
  • We have received a lot of positive feedback about our new website. We are regularly contacted by prospects, potential partners, and job applicants via the contact form on our site. This is a sign that the site is convincing, both in terms of its content and its design. The Miti team was able to offer us a design that met our expectations and assist us in writing the various pages of the site.
    Marie-Laure de Crescenzo, Sales Director
    PURE
  • We are a consulting firm specializing in industry. We needed to revamp our website and work with an agency that REALLY understood our projects. We found MITI to be the ideal partner, both in terms of the design of our website and the wording of our offers and the narrative of our history. Working with MITI means finding solutions to better communicate our projects. It also means finding a partner who will do everything possible to bring our ideas to life while staying within our budget. MITI is also a company committed to the industry—a nod to Emilie 😉 It's a pleasure to collaborate with those who share our values!
    Virginie Saks, Partner
    Companion
  • Our old website, which focused too much on our products, struggled to connect with our customers. Thanks to MiTi, we have undergone a major transformation, highlighting concrete use cases for our solutions. This redesign was an opportunity to modernize our image while preserving our DNA, and to give our website's technical performance a facelift. We are delighted with the result: a website that finally serves our business!
    Pierre Savary, Sales Director
    Watteco
  • Our old website no longer reflected our expertise and positioning. With MITI, we now have a clear, impactful showcase designed to generate leads and support our growth. Their support has been seamless, highly pragmatic, and business-oriented. A professional, responsive, and committed team that transforms a web project into a real growth driver.
    Hilaire Coutansais, President
    MCPlast
CONTACT

It starts with a conversation

Not of form to extended, no of blah blah. Write tous, callus: we will happy to talk with your ambitions, your challenges and your plans. What you have an specific specific or just the desire to move move things things, the conversation begins here.