What steps should you take to create a high-performing B2B website focused on lead generation? Follow our guide!
STRATEGY
The first thing to do when starting a website project is to work on the strategy: studying the competition, the main SEO queries to work on, defining the brand territory, aligning with business objectives, etc. In short, why are we creating this website and in what context?
PERSONAE
Of course, for a commercially successful website, it is essential to know these targets. If this work of defining personas has not been done before, we strongly advise you to do so at the outset of your web project.
ARCHITECTURE
The way your site is built, its tree structure, is crucial to the user experience. Choosing the different menu categories, the depth level, the links between pages, etc. is a key consideration when creating a website.
WIREFRAMES
These are functional mock-ups or "diagrams" of your website's future pages. They allow you to define the main guidelines: how to divide up text and images, in which areas, what types of configuration to use in the footers, how to highlight premium content, etc.
GRAPHIC IDENTITY
Once the main wireframes have been approved in terms of structure, it's time to move on to the graphic identity. This could take the form of a PDF mock-up of the home page, incorporating the elements of the wireframe, but with your brand guidelines (logo, colors, images) and other elements that could be added. The aim here is to choose the characteristic graphic elements that will be used throughout the site.
EDITORIAL
One of the most time-consuming steps is writing the content for the website. The stakes are very high, because this is what will encourage visitors to explore further or, conversely, cause them to "bounce." In addition, editorial content is central to your SEO strategy, so you need to keep this in mind as well.
DEPLOYMENT
Now that all structural, graphic, and editorial elements have been approved, the technical phase of deployment in the chosen CMS (or development, if you prefer to do without a CMS) begins. The transition to the web is imminent!
INTEGRATION
Once your back office (the administrator section of the site) is up and running, a new tedious step awaits you: content integration. You (or your agency) must create all the pages and add text content, choose images, pictograms, etc.
SEO OPTIMIZATION
Of course, even if the texts were initially designed with SEO in mind, we always recommend reviewing them before publishing them online. Check that the HTML tags are set correctly (Hn, image alt tags, etc.), that there are enough keywords, that the linking is good, etc.
ONLINE
Once all the verification tests have been carried out, you can finally celebrate the arrival of your new website on the World Wide Web! But be careful: a website must be regularly analyzed, updated, and maintained if you want it to be a truly effective marketing tool.
