Industry: making way for the customer experience (for real).
In industry, we often talk about processes, quality, technical specifications... but far too rarely about customer experience. However, at a time when differentiation is no longer solely based on products, it has become a strategic lever.
This round table brings together manufacturers from Grésivaudan to ask a simple (and somewhat provocative) question: what if customer experience were the next real driver of competitiveness?
On the agenda: feedback, practical discussions, best practices, real-life challenges... and no empty rhetoric. An event designed for executives, marketing, sales, quality, and sales administration professionals who truly want to put the customer back at the heart of their strategy—without unnecessary slides or marketing jargon.
Details
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Date
July 3, at 6 p.m.
Location
Crolles, Grésivaudan
