In this series of publications, we want to highlight the voices of industry players from all walks of life. They share their vision and their projects with us... Enjoy reading!
"[...] "I am certain that web marketing must be part of the future strategies of industrial players! We can no longer be satisfied with old-fashioned methods. I would therefore advise all industrial players who wish to embark on this process to start in stages, in particular through "test & learn": start by climbing a few steps, see what has the highest ROI, and continue by increasing efficiency. These steps can be taken, for example, by using customer testimonials, which I believe are much more effective than articles or email campaigns. Next, don't be afraid to make videos, even if you start with just a smartphone!"
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