September 9, 2021
On September 2, Bpifrance published a new survey, the result of 13 interviews with executives from
September 7, 2021
Watch the replay of the webinar held in partnership with Pingflow last June on the topic of
August 30, 2021
In... what?! Yes, the term may sound a bit jargon-y... Nevertheless, inbound marketing strategies are particularly effective.
August 17, 2021
Many managers of small and medium-sized industrial companies or engineering firms share this view of marketing. Many imagine that
July 29, 2021
What is industrial marketing? First of all, it is very closely associated with B2B (business-to-business) marketing.
July 5, 2021
Statistic No. 1 “In 2019, for 33% of manufacturers, the best lead generation technique was
June 29, 2021
What steps should you take to create a high-performing B2B website focused on lead generation? Follow
June 21, 2021
To ensure your website is truly business-oriented, there are five main areas to optimize:
June 16, 2021
In this series of publications, we want to highlight the voices of industry players from all walks of life.
June 8, 2021
What roles should an industrial website play today? Some answers... A website to generate
May 25, 2021
Here are some statistics that should convince you that it's high time to invest in your marketing strategy, so you don't
May 20, 2021
Watch the replay of our May webinar, featuring: Why? To save money.
May 14, 2021
In the minds of many industrial executives, marketing is associated with a cost center, designed solely to
May 12, 2021
Watch the replay of our April webinar, featuring: Step 1: Analysis of the
May 10, 2021
In this series of publications, we want to highlight the voices of industry players from all walks of life.