Are you a start-up deep tech and you don't have a big budget to implement a Hollywood-style Hollywood
We reveal our 7 tips for achieving your goals on a reasonable budget!
1. The marketing referral marketing
Often, you trust your family or friends when it comes to recommendations, and you end up being directly influenced by their criticism, their testimony, their thoughts.
As proof, a marketing approach marketing marketing approach is four times more effective than marketing , as people are more likely to buy a product when it is suggested by a friend or family member.
This is a normal reaction: we trust those around us much more, or even an outsider than we know , rather than a simple advertisement.
This strategy, known as "positive word of mouth," will enable start-ups to grow and acquire a positive image and reputation among potential customers. It is a powerful tool, especially in the industrial world where relationships and word of mouth are extremely important!
Our advice: work on your image, network, and give your customers a truly personalized experience to build loyalty and turn them into ambassadors.
2. The Marketing on social networks
We say it again and again... but social media must be at the center of your concerns in terms of communication, recruitment, and commerce of billions of people use it every day, searching for information, looking for jobs, etc. Why deprive yourself of this gold mine?
For B2B, and specifically in the industrial sector, one network in particular, LinkedIn, will be your Swiss Army knife.
You can use it as a monitoring tool, but also to improve your reputation, find new customers, and even recruit! Of course, you will need to devote some time to it.
For example, by setting up an editorial calendar for publishing your content, tracking interactions, mentions, etc. It takes a little organization to set up, but it's well worth the effort!
3. Press relations
In today's technological society, one might think that traditional media such as newspapers and magazines have become obsolete and no longer have a place in the marketing strategies of start-ups, especially B2B. However, print media (newspapers, magazines, etc.) continues to be an effective and valuable marketing technique.
For information, even today, 51% of newspaper readers prefer print to digital articles.
One of the crucial advantages of print media is that our attention span is better and longer when we read newspapers or magazines than when we surf online, where our attention span is only 8 seconds. This allows readers to take in more information and remember the name of your company or product more easily!
4. The use of backlinks
A backlink is an incoming link that allows our audience to be redirected from one website to another. The goal here isto have lots of external links on websites that link back to yours. But what is the advantage?
Google already gives better search engine rankings to websites that have lots of high-quality backlinks (this doesn't mean signing up to just any old directories!), so you'll gain visibility on search engines. Backlinks will also help drive traffic to your website and prove its credibility and reliability.
Our advice: to obtain numerous backlinks, you can write interviews and ask the interviewee to link to your site, or exchange favors with partners, etc.
5. The Google My Business account
Creating a Google My Business account can improve your Google ranking for geographically targeted searches.
This is an extremely effective marketing strategy, not only for local visibility, but also for the company's image and e-reputation. It helps young companies increase their visibility through geolocation and regional settings . As a start-up, the information available to Google is often limited, making it quite difficult to identify the company.
Thanks to GMB, you can find more information about the company and prove your legitimacy to the search engine's friendly "bots"!
6. The use of hashtags
This star tactic for visibility has spread to all social networks, even B2B, and is becoming an essential element to remember for your posts!
For example, for LinkedIn, it is :
#Innovation – 38,761,157 followers
#Management – 35,972,427 followers
#DigitalMarketing – 27,360,650 followers
#Technology – 26,415,584 followers
#Creativity – 25,187,911 followers
And yes, the use of hashtags is free and helps companies increase their visibility on social media, which is a real advantage, especially for a start-up that needs to make itself known!However, be careful to use them sparingly: we recommend using no more than 5 hashtags in a single post, or you risk achieving the opposite effect and being penalized!
Next, for each network, a few hashtags work very well and are at the top of the rankings!Don't forget to combine hashtags to your post, your industry, and your company to ensure consistency!
7. Email marketing
To stay top of mind with your prospects/customers, there's nothing like an email campaign. email campaign added value.
Here are the main advantages of using email marketingemail marketing
Indeed, according to surveys,email marketing remains the best way to find and retain customers, particularly for industrial SMEs. As for SMEs, 81% consideremail as the primary channel for customer acquisition.
✅An effective return on investment : email marketingemail marketing is an essential tool for generating leads. It also allows you to send personalized messages, avoiding the effect of mass mailings and thus achieving better responses.
✅Lower cost: in addition to being highly cost-effective,email marketing is a very inexpensive tool. Even if you set up a campaign using paid software, it will still be much less expensive than a traditional sales prospecting campaign.
✅Simplicity guaranteed: create, send, and track email campaigns in just a few moments in just a few moments.
We hope these tips will help you develop a low-cost marketing strategy with a high ROI. Of course, you will also need to produce high-quality content to fuel all this, but if you want a little help getting started at minimal cost, don't hesitate to contact MITI!
