March 12, 2025
The industry is evolving, and with it, communication and prospecting strategies. LinkedIn, an essential platform for industry players
September 23, 2024
Have you ever heard that communication is useless? You may even think so yourself.
August 26, 2024
Marketing for SMEs: why is it time to get started? You're probably wondering what
April 17, 2024
The year 2024 marks a turning point in the evolution of industrial marketing, where technological innovation and environmental awareness
November 24, 2023
Influencer marketing is no longer exclusive to consumer brands. Now, in the industry, influencers (often also referred to as
October 5, 2023
Yes, the world of PR has changed... Where once physical press conferences and
July 27, 2023
Changing models to move towards environmental transition: There are many ways to promote
July 10, 2023
As the new school year approaches, it's time for you to reevaluate your strategies and prepare yourself.
May 22, 2023
1 – Understanding industrial challenges The first advantage, and not the least! Agencies specializing in
May 4, 2023
Do you know the difference between these two marketing terms? What do they have to do with the industrial sector?
December 20, 2022
Does the ID card of an imaginary character mean anything to you? This is what we call a persona. It
November 25, 2022
Everyone keeps telling you... Social media has become essential for communicating with your prospects and
November 18, 2022
You want to grow your industrial business but don't know what levers to pull to achieve your goals.
October 12, 2022
We often hear, "Marketing? It's just communication!" And let me tell you, our
September 30, 2022
Long underestimated and neglected by manufacturers, communication has now become essential to ensuring the sustainability of a